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As we make our way into December, the holiday spirit and rumblings of New Years resolutions are filling the air. For many marketers, those resolutions are focused specifically on winning bigger with the millennial generation in 2015. Already one of the most powerful demographics in our market today, the buying power and influence of the millennial cohort will only continue to increase in 2015. Unfortunately, gaining the attention of the millennial consumer can be a tough task, but it is imperati...
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